Communication is all about clarity. It's about knowing what you want to say, and how. Saying neither too much nor too little. Developing a corporate identity and determining your position, is not about right or wrong - or making 'the best' choice -  it' about finding the correct narrative. A story that is based on values and truth, and fueled by intrinsic motivation.


But what does that truly mean? A promise to your audience that correspondents to the mission and goals of an organization. A message that provides clarity both internally to employees and externally to clients. Providing structure for values and focus. This way there is room for a mature way of communicating, which facilitates optimal functioning. And don't be afraid to be a little bit different than the rest. It's fun.